A hair and lash specialist set to take Melbourne by storm! I loved creating this chic, sophisticated and edgy identity.

Addressing the brief requirements, I selected a bold yet elegant serif font for the lash element and soft handcrafted watercolour strokes (thanks to @setsailstudios) to represent hair, which came to me as a natural solution and created great contrast between the two elements.

Olivia was one of those dream clients that was happy to trust the creative journey and shared a vision of clean and minimal design. We then worked on the supporting digital and print collateral, as well as a Wix website with a booking system so she can take appointments online.

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"Makes your dream a reality. Exceeded all my expectations. Amazing customer service always reachable. Mel you have designed and created a masterpiece thankyou so much for going above and beyond I couldn’t be happier!"

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Olivia Lowden | Owner - Lash & Hair Co