I was appointed by the Australian distributors of the international brand Carroten to launch and build a strong and consistent social media presence in the Australian marketplace.


Whilst increasing brand awareness and drawing in new consumers and connections, the aim was to implement a social media strategy to drive traffic to the Chemist Warehouse website and stores with the purpose of increasing sales through organic and paid social media activity.

I manage the delivery of ongoing consistent communications for the Carroten brand via social media and their website blog

encouraging brand awareness and in time, loyal consumers/fans.

Day to day management includes content creation, remaining aligned with Chemist Warehouse promotions, actively monitor comments and respond to/engage with followers, run targeted ads, build brand partnerships and source collaboration opportunities with relevant influencers and brands.

Feel free to peruse the content produced here:

Blog  /  Instagram  /  Facebook

Carroten | Instagram
Carroten | Facebook
Carroten | Logo
Ready to find out how I can bring your brand to life?
Take a moment to complete my below Briefing Questionaire or feel free to get in touch to chat about all things brand.


Creative Director

+61 421 482 263

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© 2020 Melissa Fato. All rights reserved. Melbourne, Victoria, Australia.