PROJECT | SOCIAL MEDIA STRATEGY, MANAGMENT & MARKETING
I was appointed by the Australian distributors of the international brand Carroten to launch and build a strong and consistent social media presence in the Australian marketplace.
Whilst increasing brand awareness and drawing in new consumers and connections, the aim was to implement a social media strategy to drive traffic to the Chemist Warehouse website and stores with the purpose of increasing sales through organic and paid social media activity.
I managed the delivery of ongoing consistent communications for the Carroten brand via social media and their website blog
encouraging brand awareness and in time, loyal consumers/fans.
Day to day management included content creation, remaining aligned with Chemist Warehouse promotions, actively monitor comments and respond to/engage with followers, ran targeted ads, built brand partnerships and sourced collaboration opportunities with relevant influencers and brands.
Feel free to peruse the content produced here:
"From day one Melissa became a very integral part of our team both in level of work produced and more importantly the care and extra attention she provided without ever being asked.
Working across the social channels for two brands, she did all the heavy lifting from strategy to content creation, scheduling, reporting and very importantly community management outside of business hours- mostly over weekends when our community is out and about.
No task is ever too big or too small and you just know it will be done as she takes pride in everything she does treating it as her own!
Insightful, enthusiastic, integrous and extremely capable across modalities we trusted Melissa to manage this important part of our business, knowing everything was in hand."