PROJECT | SOCIAL
I was appointed by the Australian distributors of the international brand Carroten to launch and build a strong and consistent social media presence in the Australian marketplace.
Whilst increasing brand awareness and drawing in new consumers and connections, the aim was to implement a social media strategy to drive traffic to the Chemist Warehouse website and stores with the purpose of increasing sales through organic and paid social media activity.
I manage the delivery of ongoing consistent communications for the Carroten brand via social media and their website blog
encouraging brand awareness and in time, loyal consumers/fans.
Day to day management includes content creation, remaining aligned with Chemist Warehouse promotions, actively monitor comments and respond to/engage with followers, run targeted ads, build brand partnerships and source collaboration opportunities with relevant influencers and brands.
Feel free to peruse the content produced here: