Dental Practitioner Anastasia contacted me to assist her with an exciting venture she was about to embark with her partner - the creation of The Crown, Bridge & Denture Lab. We met and discussed what she envisioned for an identity, logo and stationary set to get them up and running. After researching the industry and the local competitors I presented a range of concepts and it was a simple, professional logotype the won the show. Emulating the idea of a crisp white lab, I rolled out a clean and minimal suite of stationary and promotional material which Anastasia and her partner were thrilled with.