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COCOZION

PROJECT | BRAND AND PRODUCT DESIGN

Another assessment in my second semester at Tractor Design School. The brief was to design graphics and a cutting forme for a new brand of food or beverage packaging. I was required to produce a logo design and brand name, and present all research and development in a research document along with a final logo sheet, flat exploded artwork, separate cutting forme and a computer generated 3D version of the packaging. Having a particular interest in healthy snacks, I decided to create packaging for a product that comes in a variety of flavours and this led me to a product like chips. But I am particularly a sweet tooth and a huge fan of coconut so I thought coconut chips would be a great combination of both. Many coconut chips on the market currently however have added preservatives and sugars to make them sweeter, so I wanted to ensure my product is completely free of colours, flavours and preservatives and only sweetened naturally. And so, Cocozion was born!

MELISSA FATO

Creative Director

mail@melissafato.com

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© 2021 Melissa Fato. All rights reserved. Melbourne, Victoria, Australia.

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It's all about quality not quantity for me. I only work with a handful of clients at any one time so that I can give each and every brief the attention it deserves. By carefully assessing each project, I want to ensure we are a good fit for one another and our values are aligned.
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