DO OR DYE
PROJECT | BRAND AND DESIGN
Skye approached me in 2016 excited for the launch of her very own hair salon. Rocking a chic and edgy rock chick vibe of her own, she wanted her branding to reflect this style which would also appeal to her target demographic. With a family history of bikers, she shared her love for biker gang logos/crests with detailed custom lettering. In my research and explorations of designs, I also incorporated some feminine concepts of skulls, spikes and florals. Whilst Skye loved these concepts, given it would be a unisex salon that she also wanted to appeal to mothers and children, she felt it was best to stick to a less feminine design that was still family friendly. She loved the final chosen concept and said it was so well received by family, friends and her clientele.
"Mel did a fantastic job on helping me design my logo. I would highly recommend her to everyone. After almost 2 years I’m still in love with the design. After all it’s important to get it right the first time and Mel made sure of that."
Skye McCammond | Owner - Do or Dye Salon
Complete Research Document upon request.