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DO OR DYE

PROJECT | BRAND AND DESIGN

Skye approached me in 2016 excited for the launch of her very own hair salon. Rocking a chic and edgy rock chick vibe of her own, she wanted her branding to reflect this style which would also appeal to her target demographic. With a family history of bikers, she shared her love for biker gang logos/crests with detailed custom lettering. In my research and explorations of designs, I also incorporated some feminine concepts of skulls, spikes and florals. Whilst Skye loved these concepts, given it would be a unisex salon that she also wanted to appeal to mothers and children, she felt it was best to stick to a less feminine design that was still family friendly. She loved the final chosen concept and said it was so well received by family, friends and her clientele.

 

"Mel did a fantastic job on helping me design my logo. I would highly recommend her to everyone. After almost 2 years I’m still in love with the design. After all it’s important to get it right the first time and Mel made sure of that."

Skye McCammond | Owner - Do or Dye Salon

Do or Dye | Window Signage
Do or Dye | Price List Flyer
Do or Dye | Price List Flyer
Do or Dye | Aprons
Do or Dye | Mug Design

Complete Research Document upon request.

MELISSA FATO

Creative Director

mail@melissafato.com

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Please note my work days are Mondays, Tuesdays and Thursdays.

© 2021 Melissa Fato. All rights reserved. Melbourne, Victoria, Australia.

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It's all about quality not quantity for me. I only work with a handful of clients at any one time so that I can give each and every brief the attention it deserves. By carefully assessing each project, I want to ensure we are a good fit for one another and our values are aligned.
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