PAVONE + CO
PROJECT | BRAND STRATEGY, VISUAL IDENTITY,
COLLATERAL DESIGN + DIGITAL MARKETING
Currently, Sandro and Angela Pavone operate their window furnishing business as ‘Creative Blinds and Shutters’ but this name has never really effectively “stuck” as they have found people just generally reference Sandro, not the business name.
They wish to rebrand to Pavone + Co for a more personable and identifiable brand while keeping it broad enough to branch out and offer additional services in the future, such as styling; design; furniture selection - given angela’s expertise as an interior designer.
And so to begin, we will develop the Pavone + Co identity which will entail the development of a brand strategy to build the foundation of the brand which will then lead us to crafting a supporting visual identity.
From there Sandro and Angela will need a suite of supporting branded collateral from business stationery, folders/envelopes for product booklets/flyers, potentially a company brochure that will include their services and a portfolio of their capabilities.
The next phase of the project will entail their digital assets, beginning with a business website moving onto social media. We will begin with a marketing strategy and optimising the accounts and then may look at ongoing management at a later stage.
The Pavone + Co identity will be created to reflect the high calibre of Sandro’s work and products, and also with the vision of attracting a target audience that this would appeal to.
In terms of a colour palette, angela explained she loves deep greens that are represented through various textures and surfaces. I had her prepare a Pinterest board and I saw this vision brought to life with a collection of luxurious textures and rich green/earthy colours. This will be a driver of inspiration.
"When we were looking at rebranding our business, we knew Mel was the perfect fit…. We have been working with her now for 12months.
Previously we met Mel when she chose us to window furnish her home. We engaged Mel for totally rebranding our name; she staged our works so it was easily understood “who we are and were we want to be”.
Mel built our website (as we never had one) and continually provides our monthly social media and manages our social platforms. From day one she was professional; responsive; enthusiastic, creative and “nothing is too difficult” attitude…. Every month it’s refreshing and interesting to read and can’t wait what she will provide next.
Thanks Mel for making our life easier and providing us with brand and logo we love!"
ANGELA PAVONE