PROJECT | BRAND, DESIGN AND SOCIAL
For over one hundred and twenty years, RT Edgar has grown to become Victoria’s prestige property experts, proudly representing some of the finest homes. Now with 20 offices in the state's finest locations, from grand Toorak estates and polished inner city Carlton terraces to Portsea beach homes, Macedon Ranges retreats and Alpine getaways, RT Edgar's brand journey began back in 1896. As a classic, professional and prestigious brand, I have worked closely with the Franchise Directors at head office over the past 3 years to refine and evolve this well established brand in the luxury real estate market. Subtle yet distinct tweaks and updates have played a powerful role in shaping perceptions of the brand.
From building a brand voice and consistently executing this across all touch points and office locations, it has helped tell a unique story, connecting it to target audiences, and reinforcing what the brand stands for. Day to day I manage the 20 offices creative requirements, preparing artwork on request for promotional advertising and conducting regular reviews of style-guide, templates, EDM and social media artwork, and designs for potential improvements. I plan and manage RT Edgar's digital presence through the company website and social media platforms as well as the company's blog strategy, including connecting with relevant industry professionals/businesses for collaborations and interviews.