Josh has been my part time personal trainer for the last few years (part time due to my ever fluctuating motivation levels lol). He mentioned that he felt that his branding needed a refresh, so that's exactly what I did for his PT business, Rule2Fitness. After receiving the brief during a PT session, I went away and brainstormed some ideas, researched his competitors, created some moodboards, and came up with a range of concepts. He was drawn to the simple wordmark styles and with his feedback, I refined the final concept to what you now see - a sharp and fresh look!