PROJECT | BRAND STRATEGY, VISUAL IDENTITY + DESIGN

With an eye for fashion from a very young age and never fearing to push fashion boundaries, Jessica’s life has consistently revolved around fashion and retail business. She has thrived on standing out from the crowd and being different.

Having worked with renowned brands including Zara, Bardot and Peter Alexander and studying business, she now possesses the knowledge and experience to pursue her dream - establishing a business that will fill a market gap for Australian and international designer labels with pieces that make a statement.

She wants to ensure her customers never have to endure another embarrassing fashion moment of seeing their "fashion twin" at an event by bringing exclusive Australian and international labels to her customers in limited quantities, with a particular focus on a luxury customer experience.

Ultimately, to empower women to feel confident in expressing themselves through fashion - pieces that begin conversations and create statements.

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Jessica approached me seeking assistance with building a thoughtfully crafted brand and mindfully created visual identity for her start-up venture, The Stylist Collection.

She had already done an extensive business plan and thorough market research to support her venture but sought assistance with developing the “human” side to the brand.

Her aim is to fill a gap in the market she has found by offering a luxury shopping experience with an online collection of exclusive Australian and International labels and pieces in limited quantities that make a statement.

She made a point of her focus being a personalised service, this would not just be another retail website. There will be numerous one-to-one communication points throughout their customer journey. She would have each client complete a form, a little black book, which will be their customer profile and help her to deliver an experience suited to their specific fashion needs.

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She also stressed the importance of a luxury item delivery experience for her clientele that included a beautifully packaged box with tissue paper, a personalised thank you note and the Stylist Collection folder with photographs showing the customer how to wear their product three different ways. This will also include a storage bag (dustbag) to place the item in.

Once the brand fundamentals were established and a visual identity crafted, she then required a full stationery suite, and then to roll out the brand across collateral such as a TSC folder, packaging, merchandise and swing tags, as well as digital mediums such as the creation of a website landing page and artwork for social channels.