SERVICES

Brand 

• Identity Creation

• Identity Refinement/Realignment

 

• Brand Strategy

-  Your “why”

-  Brand Mission

-  Target Audience

-  Ideal Client

 

• Brand Guidelines

-  Visual Identity

-  Tone of Voice

-  Typeface Selection

-  Applications Rules and Limitations

 

• Brand Awareness

   Strategies to effectively expose

   the brand to target audiences

• Ongoing Brand Management and

   consulting

Design

Creation of all visual communication across both print and digital mediums to effectively and consistently support your brand. This can include but is not limited to:

 

• Stationary Suites

 

• Marketing Collateral, ie:

-  Company Profile

-  Promotional Booklets/Flyers/Posters

-  Pricelists/Menus

• Digital Content 

-  eBrochures/downloadable white papers 

-  EDM Design

-  Website and Social Media Artwork/GIFs

• Packaging Design

• Office or Shop Signage/Building Hoarding

• Wix and Squarespace website development

   for service-based businesses as well as

   ongoing management of Wordpress websites

Social

• Social Media and Digital Marketing Strategy

 

• Social Media Management and Marketing

 

• Content Creation (Branded Artwork/GIFs)

• Content Library Development (Sourcing visuals that support your brand, aesthetic and colour palette)

 

• Build a Database of Loyal and Engaged Brand Advocates

 

• Database/Website Remarketing and Lead Generation - Targeted local advertising of your products/services to website/landing page traffic

• Development of Brand Ambassador Referral Programs and Influencer Management

 

• Blog Content Strategy and Ongoing Management

Consulting

I also assist in delivering Digital Marketing courses at General Assembly's Melbourne campus. As an Instructional Associate, I work with the students to understand the most important tools for executing digital marketing strategies and best practices for each tactic - from UX and landing pages to SEO, email marketing and beyond. I also offer this service to clients on a consulting basis, so please feel free to get in touch to discuss your requirements.

Ready to find out how I can bring your brand to life?
Take a moment to complete my below Briefing Questionaire or feel free to get in touch to chat about all things brand.

 MELISSA FATO

Creative Director

+61 421 482 263

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© 2020 Melissa Fato. All rights reserved. Melbourne, Victoria, Australia.