brand.

A Melbourne-based creative

that specialises in all things 

Who you are, who you want to be

and who people perceive you to be.

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MELISSA FATO

Is your business blending in with the crowd?

Struggling to cut through the noise and get the attention of your target audience?

Have you considered that the traditional “hard sell” just doesn’t work anymore?

Sorry, so many questions, I know. But you get the gist. It’s time to change things up. We now need to attract our ideal customer/client rather than market to them.

 

How you ask? Tell your brand story.

Talk about why (the really deeper reason why) you exist and the solution you are providing. Stop telling your audience how amazing your product or service is and let's tap into the emotion of why they need or would want it.

 

I help businesses develop and tell their brand story - through a mindfully-crafted identity, quality branded collateral and then how to execute it with a strategic content strategy.

If you nodded your way through all of the above, we’re on the same page and I’d love to learn more about your brand, your objectives and challenges.  

 
Black texture

SERVICES

Branding is much more than a name
or logo. Your brand is your identity. 

 

It is akin to a living being: it has a personality, culture, vision, emotion and intelligence. It represents your company's stand for loyalty, trust, class or appeal.

I can assist in identifying, exploring or refining your brand to ensure it tells your clients exactly who you are and your purpose - to then best market and promote your company and it's products and/or services.

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01

BRAND

Graphic design extends beyond logo creation, it involves producing a full suite of visual communication to support the brand.

As a creative problem solver at heart, my passion is to craft designs that go beyond pretty visuals. Thoughtfully researched, critical and strategic design thinking helps me to produce the quality material your business requires.

I work across a broad range of mediums including print, digital and product design. 

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02

DESIGN

No longer just a bit of fun, social media has become a crucial digital marketing tool for every business.

But it is often pushed aside or misused by businesses. A strategy must be implemented to ensure a consistent message is sent across to your target audience on all relevant platforms.

Quality content can be time consuming and requires careful thought to ensure it aligns with your brand and its purpose. I can help you grow and refine your brand's digital footprint. 

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03

SOCIAL

 

PROJECTS

Mickys Art
Pavone + Co
Knightsbridge Group
Risi Risotteria
RT Edgar
Kindred Counselling
Ridgemont Partner
The Stylist Collection
Lisa McKernan
Revel & Hide
FED Cafe
Elk & Willow
Exceed League
Black Gold Cafe
Lash and Hair Co
Peter Gray Realty
Agent Admin
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PGA
GC Electrical & Data
Invitation Design
Do or Dye Hair Salon
Invitation Design
 
Melissa Fato

ABOUT.